Sensory Toys for Children | Wowow Toys

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Sensory Toys

Sensory toys have become incredibly popular in recent years and are ideal for supporting children’s development through play. Designed to engage one or more of the five senses—touch, sight, sound, smell, and even taste—these toys offer stimulating experiences that are both fun and educational.

For kids aged 3 and above, sensory toys help build focus, encourage creativity, and support cognitive and physical development. They also play an important role in boosting language skills, emotional awareness, and social interaction. Whether it’s through textures, colours, sounds or movement, the right sensory toys can turn playtime into an opportunity for meaningful growth and discovery.

What are sensory toys?
Sensory toys help your child to play and engage at least one of their senses. Sight, smell, touch, hearing, taste and vestibular (movement, this is the movement and balance sense which gives us information about where our head and body are in space).
Why are sensory toys important?
  • They can promote a calming effect and reduce anxiousness.
  • They help with important brain development.
  • They can aid the advancement of motor skills, both gross and fine.
  • They help to bring out logical thinking and problem solving skills in. children.
  • They can help build connections of trust and with other children and adults.

You can browse our collection of sensory toys for toddlers and kids of all ages with musical toys, art and craft, fidget toys and more.

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